#1 Tip for Vendors

I get asked this question all the time by wedding industry vendors: how do I market to gay and lesbian couples?

It's the #1 question I'm asked.

My answer is: start by including photos of gay and lesbian couples on your website and in your other marketing materials. 

Instead this photo to the left is what we normally get. (Photo by Teesside, UK)

Lots and lots of photos like that - a very attractive couple and they look lovely and happy and they should.

And I'm not saying that you shouldn't include such photos - but it would help your business to show greater diversity in your online portfolio and in your printed materials.

I try not to be a shameless self-promoter but I do think this is important.  I offer a class for those in the wedding industry looking to reach the LGBT marketplace.  And I'm speaking at this event in October for wedding professionals.

Engaged couples, what do you see when you are looking through the websites of wedding vendors that is an immediate turn-off?  Please leave your thoughts in the comments, thanks!

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